Box Office - 'It Ends With Us' Continues To Debunk Conventional Wisdom

Blake Lively's adult-skewing, female-targeted romantic drama adaptation of Colleen Hoover's novel is playing as well outside of North America as it is stateside.

If It Ends With Us took the domestic box office by storm on weekend one, and it was the overseas marketplace(s)’s turn to shine on weekend two. The $25 million Sony/Wayfarer Studios release earned $24 million in North America, dropping 52% in weekend two. That’s a better hold than the 57% drop for Mamma Mia: Here We Go Again in July 2018 and the 69% drop for The Fault in Our Stars in June 2014.

With $98 million thus far (it should pass $100 million by the end of this sentence), we’re looking at a likely domestic cume of around $150 million unless it levels out (as it might as the only film of its kind in the marketplace) over the next month. However, the even more impressive moneymaking action occurred overseas.

The Blake Lively star vehicle opened in additional markets (including France and Germany) and nabbed $33 million. That’s essentially tied with the $30 million it posted in its overseas debut last weekend, meaning that the film went from 62/38 domestic/overseas to 55/45, with that overseas percentage likely to tilt upward in the coming weeks. There’s now a good chance that the Colleen Hoover adaptation will potentially surpass the $307 million (unadjusted) global cume of The Fault in Our Stars.