'Lisa Frankenstein' Can't Reanimate a Dead Box Office as 'Argylle' Tops A $10M Friday
A pivot to streaming means audiences no longer show up for "just a movie," so a slate compromised of studio programmers and small-scale genre flicks barely helps
What is there to say about a Friday where the top-earning movie grossed less than $2 million? Argylle will win the Super Bowl weekend with $6.6 million (-62%), a #1 sum that recalls the $6 million chart-topping debut of Jean Claude Van-Damme's Maximum Risk in September 1996. But even that lousy weekend was followed up by the $19 million debut of The First Wives Club.