'Mickey 17' Is Another Box Office Casualty Of Grim Streaming Era Status Quo That Threatens to Turn Theaters Into Arcades
Audiences complain about Hollywood's lack of originality. Hollywood releases a well-reviewed, ambitious new-to-you spectacle to poor box office. Rinse and repeat.
Despite a valiant promotional effort and a prime release date, Bong Joon-ho’s Robert Pattinson-starring Mickey 17 (a $19.1 million opening weekend in North America for a $53.3 million worldwide cume) is just the latest non-franchise biggie ($118 million) from a major studio (Warner Bros. Discovery) that couldn’t parlay alleged (or merely SEO-friendly) star power, earned plaudits and prestige and/or film nerd anticipation into mainstream awareness or general moviegoer interest. Yes, this is a big reason Tinseltown has been trapped in a ten-year cycle of trying to revive previously successful franchises and attempting to turn decades-old one-and-done hits into monetizable brands. We get the entertainment industry we deserve.