Weekend Box Office: 'Godzilla x Kong' Roars Past $360M As 'Monkey Man' and 'First Omen' Disappoint With Soft Debuts
Dev Patel's actioner and a poor showing for a devilish prequel show that online excitement does not automatically translate to general moviegoer interest
In this weekend’s comprehensive box office report, I dissect the size and scale of Godzilla x Kong’s staying power, mourn the lower-than-hoped openings for Monkey Man and The First Omen and discuss the ever-present problem of an industry taught to treat IP (even in horror which can justify original films and new-to-cinema adaptations) as valuable even if the brand has no selling power.
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