A deep dive on how various year-end tentpoles have been treated in the press and why context matters when discussing the box office of various would-be blockbusters
I was just about to subscribe to Forbes..and then Scott left. I’m glad to see him in the substack space. You can’t find this level of box office analysis in Variety.
Thank you so much for going in-depth about this Scott. Not every journalist or entertainment website is guilty of this, but a good chunk of them are and it's really frustrating. More so, because a lot of this could easily be solved if people just looked up what the budget was for these movies, instead of just assuming that all of them cost the exact same amount. Heck, even one Wikipedia search would solve the problem in most cases.
Also, people really need to know that when it comes to box office numbers or data, it's not all that simple. It's complex and no one can judge every single movie the exact same way. For something like why The Marvels is a flop but films like Wonka or Killers of the Flower Moon aren't, context is almost as important if not more so than the actual box office numbers themselves.
I sincerely wish more people would understand that, but between trying to push their own narrative, being too lazy to do research on each specific movie, or just plain old stupidity, you get these kinds of takes that pretty much expose how so many people whether they see a ton of movies or not don't know how the box office works.
I was just about to subscribe to Forbes..and then Scott left. I’m glad to see him in the substack space. You can’t find this level of box office analysis in Variety.
Thank you so much for going in-depth about this Scott. Not every journalist or entertainment website is guilty of this, but a good chunk of them are and it's really frustrating. More so, because a lot of this could easily be solved if people just looked up what the budget was for these movies, instead of just assuming that all of them cost the exact same amount. Heck, even one Wikipedia search would solve the problem in most cases.
Also, people really need to know that when it comes to box office numbers or data, it's not all that simple. It's complex and no one can judge every single movie the exact same way. For something like why The Marvels is a flop but films like Wonka or Killers of the Flower Moon aren't, context is almost as important if not more so than the actual box office numbers themselves.
I sincerely wish more people would understand that, but between trying to push their own narrative, being too lazy to do research on each specific movie, or just plain old stupidity, you get these kinds of takes that pretty much expose how so many people whether they see a ton of movies or not don't know how the box office works.
Good Stuff, Scott