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Not expecting this to help theaters in the way that National Cinema Day has, but it's nice that this is happening.

Honestly, it's really because of the insane prices why I don't get any kind of concessions when I go to the theater. Occasionally if I'm with a group of people or if I feel like it, I'll get a large popcorn and a soda (Diet Coke), but that's about it. I'm sorry but I can't afford $8 on a drink every time I go to the theater (which is quite frequent).

Regardless, I'm hoping this gets people to go to the theater. Especially with nothing noteworthy out until February, exhibitors need to do whatever possible to keep the box office alive.

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I can't remember the last time I purchased concessions at a movie. I just don't. Way over-priced. It's just not necessary to eat during a 2 hr. movie. Oh, and Beekeeper was very entertaining. Methinks there will be another one.

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