Another factor that could also play into the film having strong staying power is rewatchability. Of course, this doesn't reflect on everybody, but I've seen a ton of people who've said that they are going to see this movie more than once in theaters (potentially even more). After what I presume will be a over 50% drop next weekend, that factor should continue to help the film throughout the rest of March and going into April.
It may not sound like much, but when you have a film (that's close to three hours) leaving people with a desire to see it again in theaters, that's a great sign for staying power.
FWIW I caught the local imax show last night and the theater was absolutely packed—which rarely happens these days in my town. And there was a genuine excitement among the audience. It felt like an “event” in a way that was refreshing to see.
Another factor that could also play into the film having strong staying power is rewatchability. Of course, this doesn't reflect on everybody, but I've seen a ton of people who've said that they are going to see this movie more than once in theaters (potentially even more). After what I presume will be a over 50% drop next weekend, that factor should continue to help the film throughout the rest of March and going into April.
It may not sound like much, but when you have a film (that's close to three hours) leaving people with a desire to see it again in theaters, that's a great sign for staying power.
FWIW I caught the local imax show last night and the theater was absolutely packed—which rarely happens these days in my town. And there was a genuine excitement among the audience. It felt like an “event” in a way that was refreshing to see.