I don't think Night Swim ever had a chance to open close to what M3GAN did last year, but I also feel like it could've done a lot better if Universal had put more effort in the marketing. At least compared to M3GAN or even Cocaine Bear, Universal didn't do much to sell Night Swim. You think with such an absurd premise (a haunted swimming pool) that the marketing would be a lot stronger, but it really wasn't. Though with a low budget, it should be perfectly fine in the long run.
Also, glad to see people are discovering Anyone But You. Any big-screen comedy that can even become slightly successful during these times is a great thing to see.
I think the movie is so serious that they couldn't really lean into the tongue-in-cheek as they did with Cocaine Bear and Megan. It's a much more straightforward family melodrama/horror flick while those were essentially comedies bathed in horror elements.
(By the way, I don't have time to respond to every comment, but I appreciate the detailed and nuanced feedback you've been providing. It has not gone unnoticed)
Thanks. Honestly, I just like expressing my opinion on what's going on with the box office more than anything else.
Also, I don't expect you to respond to every comment I post. I'm aware that you have other priorities alongside the articles you post on here. I just write something whenever I feel like I have something to say.
I don't think Night Swim ever had a chance to open close to what M3GAN did last year, but I also feel like it could've done a lot better if Universal had put more effort in the marketing. At least compared to M3GAN or even Cocaine Bear, Universal didn't do much to sell Night Swim. You think with such an absurd premise (a haunted swimming pool) that the marketing would be a lot stronger, but it really wasn't. Though with a low budget, it should be perfectly fine in the long run.
Also, glad to see people are discovering Anyone But You. Any big-screen comedy that can even become slightly successful during these times is a great thing to see.
I think the movie is so serious that they couldn't really lean into the tongue-in-cheek as they did with Cocaine Bear and Megan. It's a much more straightforward family melodrama/horror flick while those were essentially comedies bathed in horror elements.
(By the way, I don't have time to respond to every comment, but I appreciate the detailed and nuanced feedback you've been providing. It has not gone unnoticed)
Thanks. Honestly, I just like expressing my opinion on what's going on with the box office more than anything else.
Also, I don't expect you to respond to every comment I post. I'm aware that you have other priorities alongside the articles you post on here. I just write something whenever I feel like I have something to say.